3 Things Entrepreneurs Can Do Now to Stay in the Game

Today, there is so much negativity in the air surrounding the current state of the economy, it’s actually amazing that entrepreneurs find the fortitude to forge ahead strong - in the face of uncertainty and struggle.  Entrepreneurs, by nature, are risk-takers and seem to come alive when presented with great challenges. These economic times test our mettle.

Whether you have just gotten your pink slip, lost your biggest contract, or fallen victim to the prime lending fiasco and are facing foreclosure, there is hope.  This is the time to pull out all the stops that set the true entrepreneur apart from others.  Why? Because we know how to innovate, focus, rebound, rebuild, and reinvent in times of economic uncertainty.

#1 Revamp Your Mindset 

You must Know Why You Do What You Do!  If you are in business only to make money you are likely to be disappointed.  You must connect to a deeper purpose that drives you to succeed.  Your gifts and contributions to the world go far beyond yourself and focus on solving the problems of others.  It is an intrinsic knowing that what you offer really makes a difference. When you are motivated by helping others, your value will be recognized and create a demand for your services.

#2 Enlarge Your Circle

You must think and act outside the box.  This is a new decade, a new world, and you are a part of it.  Refuse to isolate yourself and make a point of networking with people in your profession on a weekly basis. Network with smart people who share your drive and interests.   Read and keep up with the industry. Become knowledgeable of social, economic, technical, and geo-political trends so that you are fresh in your ideas, strategies, and practices. Connect to other communities (online and offline), mastermind groups and stay current. Business is no place for the ‘Lone Ranger’- stay connected!

#3 Maintain High Visibility

Out of touch is out of mind. When times get tough, there is a tendency to drop out – which is just the opposite of what you need to do.  While others are pulling back and retrenching, this is the time for you to pop out of the crowd.  When the dust settles, your customers and other publics will remember those that maintained high visibility and consistency in the marketplace. Everybody wants to be associated with a winner! 

Identify community-based groups that need your expertise and begin sharing your talents on a volunteer basis and they will discover your unique gifts and be anxious to publicize and refer your services to others. Offering to plan a fundraiser or to emcee a program will garner exposure for you that you can’t pay for but will give you instant recognition and credibility to your brand.   A pied piper is a valued asset.